Buyer Behaviour Essay Example | Topics and Well Written Essays - 2500 words

Buyer Behaviour - Essay Example By analysing the factors that lead to decision making it is then possible to pre-empt the choices that people make in purchasing products or services. This information is vital for successful marketing. The study is confined to three respondents and to three theories of consumer decision making namely: motivation, values and self/self-identity. The three respondents were interviewed and then asked to complete an evaluation form where they ranked several holiday destinations based on a particular set of criteria. The theories used enable analysis of reasoning, Respondent 1 is a 45-year-old female executive at a pharmaceutical company. She is married to an orthopaedic surgeon and has two children aged 12 and 15. Her job allows her to take two months of the year off, which coincides with school holidays. She enjoys spending time with her children and husband and because of her very demanding work-parenting schedule holidays are an essential part of her life (see Appendix A). Respondent 2 is a 25-year old female. She is unmarried and works as a PR account manager. She does not have any children but has a boyfriend who is working in Japan. They try to see each other at least four times a year. The rest of her family lives in Brazil - her country of origin. Annually, she receives 24 days of leave and often has to supplement with unpaid leave (see Appendix B). Respondent 3 is a 34 year old male computer engineer. He is married but does not have any children. His wife does not work, meaning they only live on his income. Currently, they are savin g to purchase a house. Each year he receives 15 days of leave which is primarily spent vacationing (see Appendix C). 2.2 Rankings Six holiday option sets were given namely: domestic vs. international, backpacking vs. luxury, snow vs. tropical, adventure vs. relaxing, historic vs. contemporary, shopping vs. culinary. Respondents had to rank (6 was very important while 1 was least important) the following factors: cost constraints, time constraints, change in weather, family constraints, adventure and relaxation. Cost

The dumbest generation by Mark Bauerlein Essay Example | Topics and Well Written Essays - 1500 words

The dumbest generation by Mark Bauerlein - Essay Example Throughout his book, Bauerlein concentrates on how the digital era has displaced the common and normal human life, impacting young Americans. The author compares his time period to the current generation (under thirty years of age) in terms of education and their mode of communication. After discovering the many transformations that have taken place, the author refutes technological advancements claiming that they have done more harm than good to the young generation. In chapter one, knowledge deficits, the author embarks on statistical data generated from surveys to explain how the youth are performing poorly in all aspects of life. After comparing the 2005 and 1995 test scores, the author claims that the American youth performed poorly in 2005 because of their over reliance on information technology instead of concentrating on books (Bauerlein 10). The author, however, does not recognize the role of parents, teachers and the community in education because they too contribute to aca demic performance. He does not appreciate the fact that young people are getting more information from the internet as opposed to what teachers and books can offer. In chapter two, the new bibliophobes, Bauerlein disagrees with idea of the youth retrieving information from the internet instead of reading books. He believes that it only books, which have relevant and reliable information for the young people. He considers their over reliance on media gadgets as waste of time. This is not true because the internet helps young people to learn more.